Why being known is important for anyone building startups? How it affects the visibility, sales and pitching potential of a young company?
What do Albert Einstein, Steve Jobs, Che Guevara, and Michael Jackson have in common? Obviously - they are known. You may like them or not, you may understand them or not, and the only thing you can't do is ignore them!
Known people and you!
Self-development guides are usually written in a 'you can do it' style and don't give much more than very high-level slogans - Brian Tracy's books are different. This article summarizes 'Million Dollar Habits' and 'No excuses!'.
This post is the first one of a series that I plan on books that I find useful and worth reading for startup founders, inventors, and anyone who wants to better understand the world of business, invention, and economy.
Book & glasses with a cracked American flag.
When you plan your pricing model usually you compare your product to competitors and assess costs. Is it possible that customers will pay any price for your product? Sometimes it is!
Last Thursday before Lent is a special day in Poland. It is a bit like Shrove Tuesday, yet instead of pancakes, we eat donuts. This year it was very uncommon for me, and it wasn't because of the donuts but of an unexpected phone call I received...
Unicorn on a donut, image by Pixabay.
Losing customers is one of the main drivers of companies problems and fall. How bad user experience can be turned into customer satisfaction?
My family loves traveling. Every time there is a break at school we are trying to use the time to visit new places, enjoy new tastes, and experience a refreshing sense of freedom. Since we discovered AirBnB[^1], Booking.com[^2], and companies alike a few years ago our approach to traveling changed a lot. Freedom of self-check-in, possibility to feel at home renting whole places and living close to locals. Amazing! Until this year's experience: at 11:00 PM, after waiting with 3 kids for 45 minutes for the host to turn up we found the place in a total mess. Not cleaned after previous guests, stinky and awful (I'll spare you the details, the picture below should be enough)...
Messy apartment, 11:00 PM, 300km away from home...
Software startups are often created by technical founders. How to avoid the trap of building a great product nobody wants to use?
Software startups are often created by technical founders. What they build is often great in terms of provided features and - to say nothing - clumsy in the visual aspects. In the era of information overload people stay focused on a single piece of information for seconds. This extremely short period of attention must be enough to attract them to your product. Are you prepared to win them as your new customers?
Image by boaphotostudio Pixabay