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The full record

Article archive

Every article from The Hard Thing, including the broader historical archive and the publication's current work on applied AI, agentic commerce, and product judgment.

Core themes

The publication's current direction

Applied AI

What it takes to turn capable demos into useful, reliable systems.

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Agentic Commerce

How agents change discovery, buying, and the relationship between brands and customers.

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Product Judgment

How leaders decide what matters when technology changes faster than the playbook.

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All articles

Browse by year

2026

  1. Do tech-first organisations still need Product in the AI era?
  2. Nobody has an edge in AI - except big tech

2025

  1. Dead on arrival? Pitfalls of AI agent marketplaces

2024

  1. Slow is smooth, and smooth is fast
  2. Line management for newbies - practitioner's perspective
  3. From threat to ally: how the perception of AI has changed
  4. Hiring in the era of fast-paced technological changes
  5. When SCRUM becomes a harsh mistress

2023

  1. Technical Documentation for startups - an opinionated guide
  2. AI<>BA - Conference takeaways
  3. Cloudyna MeetUp 2023: Generative AI - a summary
  4. Liability in limbo: legal and ethical challenges of Generative AI
  5. AI unleashed: from hype to everyday magic
  6. Striking the balance: from a jack-of-all-trades to focused leadership
  7. What is the one thing that makes your startup unique?
  8. Silesian startup ecosystem: unicorns, where are you?
  9. Can you afford to be unknown?
  10. Why I hesitate reading self-development guides?
  11. The donut case - a few thoughts on price elasticity
  12. Can bad UX win you reliable customers?
  13. Think different: how to sell software products
  14. The Latest AI Achievements: A Sign of the Next Inflection Point?
  15. Why curiosity killed the cat?

2022

  1. VC vs public money
  2. Hidden cost of open-source
  3. All the hard things