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What is the one thing that makes your startup unique?

ยท 3 min read
Wojciech Gruszczyk

Convincing a VC to invest in your idea isn't easy. You need to show that your startup is special and has the potential to grow. But how do you do that? Most ideas that seem to be unique at first glance are not after a closer look. So how to make your startup attractive to investors?

Different not revolutionary | Source: Pixabay.

The winner takes it allโ€‹

As a startup founder, you might feel like you're in a winner-takes-it-all market. But don't worry, the reality is quite different. There are countless examples of startups that have found success in their niche without becoming the next Google or Facebook. To attract investors, your startup doesn't need to be better than your competitors; it just needs to be unique in its niche.

Focus on one aspect that sets you apart and makes your startup appealing to customers. This single differentiator can be enough to attract your first customers and get the ball rolling. As your customer base grows, you can continue to add more features and become increasingly competitive in your market. Remember, it's all about carving out your own space and offering something distinct that resonates with your target audience.

When less is moreโ€‹

As a startup founder, it's natural to want to excel in every aspect of your new business. However, attempting to do everything can lead to losing focus on the features that set you apart from your competitors.

Losing focus can also result in constantly feeling like your product isn't ready for launch, causing you to postpone the go-to-market date repeatedly. This is a risky situation because, without customer feedback, you won't know if your product has achieved market fit. With limited runway, your startup could run out of funds before you even begin selling your product.

Instead, concentrate on what makes your startup unique and prioritize those features. This approach will help you maintain focus, launch on time, and ultimately achieve success in the market.


As a startup founder, you should know that venture capitalists (VCs) are well aware of the challenges startups face when trying to do everything. That's why they prefer investing in startups with a clear and focused scope. This approach helps limit risks associated with limited resources, both in terms of runway and team capacity. Highly motivated teams can become bored, frustrated, or experience burnout if their initial idea doesn't gain traction.

I'd love to hear about your experiences in this area. Feel free to share your thoughts in the comments below.