Applied AI beyond the demo
What changes when LLMs, RAG, and agents move from a convincing prototype into a product people must be able to trust.
Speaking and appearances
Wojciech GruszczykSelected talks on AI, commerce, and product decisions.
Talks, panels, and conversations that test ideas from The Hard Thing against real technical and business constraints.
Editorial territory
The same hard questions, discussed live
These subjects grow out of practical work and the arguments developed in this publication. The emphasis is on implementation trade-offs, customer consequences, and decisions teams can use.
Agentic commerce and customer relationships
How agents acting as advisors and buyers change discovery, purchasing decisions, and the relationship between brands and customers.
Product judgment in technology-led organizations
How leaders decide what matters, organize responsibilities, and make product calls when technology changes faster than established practice.
Previous appearances
Selected talks and conversations
Keynotes, panels, and technical sessions on applied AI, agentic commerce, software products, and technology leadership.
2026K5 Future Retail ConferenceBerlin
150 Years of Evolution. How Vaillant Adapts Its Core Values for the Age of Agentic Commerce.
Together with Mark Holenstein from Emporix, I discussed how brand loyalty and customer experience change when the buyer shifts from a human to an AI agent.
Image based on K5 Mediathek recording material.
2025Health Business InnovationsKatowice
Health Business Innovations 2025
I joined the expert jury evaluating seven selected startups presenting innovations for companies, pharmacies, and other organizations in the Polish health market.
2024CosmiconChorzów
AI, oh, oh, oh! The opportunities and threats that artificial intelligence brings
In a panel with experts from very different backgrounds, we discussed the opportunities and risks that AI brings to people and society.
2023AI<>BAKatowice
In search of a common language: The Business, Development, and Research Nexus
In my opening speech, I explained fundamental AI and generative AI concepts to help business, development, and research teams understand one another.
2023CloudynaChorzów
Shifting Software Paradigms: Cloud Native to Generative AI
I discussed why generative AI poses different challenges from conventional software and how teams can adapt ML and AI techniques for production.
2019SAP d<kom>Gliwice
Product Content Hub: from an established product to a cloud-native SaaS
At SAP's internal technology conference, I presented Product Content Hub, a pivot of our product content management system toward a cloud-native SaaS offering.
2017SAP Hybris Live Global SummitBarcelona
Cockpits and the Backoffice Framework
I hosted a technical session for partners interested in the cockpit and Backoffice technologies that my team built as a zero-to-one internal product.
Contact
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For a relevant conference, panel, or podcast, the simplest route is LinkedIn.