AI and agentic commerce
AI agents as advisors and buyers, autonomous commerce, and what these changes mean for brands and customer relationships.
AI & commerce speaker
Wojciech GruszczykHonest, product-oriented talks about AI and the future of commerce.
I connect emerging technology with business reality: how agents change customer journeys, purchasing decisions, digital products, and the relationship between brands and their customers.
Speaking topics
Where AI meets products and customers
Technology alone rarely solves a business problem. My talks combine the technical possibilities with product strategy, implementation trade-offs, and lessons from the real world.
Applied AI in digital products
Moving beyond demos to useful and reliable solutions built with LLMs, RAG, agents, proprietary data, and process knowledge.
The future of e-commerce
Evolving B2B and B2C experiences, customer loyalty, and commerce designed for both people and machines.
Selected appearances
On stage
Keynotes, panels, and technical sessions covering agentic commerce, applied AI, software products, and the business behind technology.
2026K5 Future Retail ConferenceBerlin
150 Years of Evolution. How Vaillant Adapts Its Core Values for the Age of Agentic Commerce.
Together with Mark Holenstein from Emporix, I discussed how brand loyalty and customer experience change when the buyer shifts from a human to an AI agent.
Image based on K5 Mediathek recording material.
2025Health Business InnovationsKatowice
Health Business Innovations 2025
I joined the expert jury evaluating seven selected startups presenting innovations for companies, pharmacies, and other organizations in the Polish health market.
2024CosmiconChorzów
AI, oh, oh, oh! The opportunities and threats that artificial intelligence brings
In a panel with experts from very different backgrounds, we discussed the opportunities and risks that AI brings to people and society.
2023AI<>BAKatowice
In search of a common language: The Business, Development, and Research Nexus
In my opening speech, I explained fundamental AI and generative AI concepts to help business, development, and research teams understand one another.
2023CloudynaChorzów
Shifting Software Paradigms: Cloud Native to Generative AI
I discussed why generative AI poses different challenges from conventional software and how teams can adapt ML and AI techniques for production.
2019SAP d<kom>Gliwice
Product Content Hub: from an established product to a cloud-native SaaS
At SAP's internal technology conference, I presented Product Content Hub, a pivot of our product content management system towards a cloud-native SaaS offering.
2017SAP Hybris Live Global SummitBarcelona
Cockpits and the Backoffice Framework
I hosted a technical session for partners interested in the cockpit and Backoffice technologies that my team built as a zero-to-one internal product.