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What is the one thing that makes your startup unique?

· 3 min read
Wojciech Gruszczyk
Product and technology leader

This blog post emphasizes the importance of focusing on a unique aspect of your startup to attract VC investments, rather than trying to excel in every aspect, which can lead to losing focus and potential failure.

Convincing a VC to invest in your idea isn't easy. You need to show that your startup is special and has the potential to grow. But how do you do that? Most ideas that seem to be unique at first glance are not after a closer look. So how to make your startup attractive to investors?

Different not revolutionary | Source: Pixabay.

Silesian startup ecosystem: unicorns, where are you?

· 3 min read
Wojciech Gruszczyk
Product and technology leader

Why Upper Silesia's startup ecosystem has potential but cannot simply copy Western patterns, viewed from a local founder's perspective.

It's been three weeks since co.brick released the report: "Preliminary diagnosis of the Silesian startup system" (can be downloaded here). The report was discussed with representatives of the ecosystem, mostly representing technology clusters and local government. Therefore it was discussed mostly from that angle, but how about the local founders? I think that their perspective was missing and in this post, I will try to highlight some of the challenges they are facing.

Steve Jobs' family house | Source: Flickr.

Can you afford to be unknown?

· 3 min read
Wojciech Gruszczyk
Product and technology leader

Why being known matters when building a startup, from visibility and sales to pitching and fundraising.

What do Albert Einstein, Steve Jobs, Che Guevara, and Michael Jackson have in common? Obviously - they are known. You may like them or not, you may understand them or not, and the only thing you can't do is ignore them!

Known people and you!

Why I hesitate reading self-development guides?

· 2 min read
Wojciech Gruszczyk
Product and technology leader

Self-development guides are usually written in a 'you can do it' style and don't give much more than very high-level slogans - Brian Tracy's books are different. This article summarizes 'Million Dollar Habits' and 'No excuses!'.

This post is the first one of a series that I plan on books that I find useful and worth reading for startup founders, inventors, and anyone who wants to better understand the world of business, invention, and economy.

Book & glasses with a cracked American flag.

The donut case - a few thoughts on price elasticity

· 3 min read
Wojciech Gruszczyk
Product and technology leader

When you plan your pricing model usually you compare your product to competitors and assess costs. Is it possible that customers will pay any price for your product? Sometimes it is!

Last Thursday before Lent is a special day in Poland. It is a bit like Shrove Tuesday, yet instead of pancakes, we eat donuts. This year it was very uncommon for me, and it wasn't because of the donuts but of an unexpected phone call I received...

Unicorn on a donut, image by Pixabay.