Do tech-first organisations still need Product in the AI era?
· 12 min read
If AI makes delivery cheap and roles keep overlapping, does Product decide what matters, or has it become the bottleneck everyone routes around?
Original illustration for The Hard Thing.
Tech-first companies optimise for what is possible. Give talented engineers room and ideas appear. Shipping them feels like progress, but a stream of features is not a strategy. Somebody still has to decide what deserves company time.