Why being known matters when building a startup, from visibility and sales to pitching and fundraising.
What do Albert Einstein, Steve Jobs, Che Guevara, and Michael Jackson have in common? Obviously - they are known. You may like them or not, you may understand them or not, and the only thing you can't do is ignore them!
Known people and you!
Where to look for money? What are the pros and cons of both ways of funding your startup?
On November 29th, 2022 I attended a meetup organized by co.brick Venture Building that covered the topic of how to finance startups. Great speakers from startups (Meetlify, Stream Sage), VC (Level2 Ventures), and companies specialized in acquiring public money (GRANTS.CAPITAL) talked about the pros and cons of getting money from VCs and public funds. In this post, I cover my learnings from the meetup that are worth considering before going one or the other way to fundraise.